New Program trains Bayer field staff to facilitate community dialogue on honey bees and colony health
RESEARCH TRIANGLE PARK, N.C. (Aug. 28, 2012) – When a honey bee lands on an almond flower to extract nectar, she is doing more than gathering food for her colony; she is helping feed the world. Honey bees are vital to agriculture and our food supply, which is why Bayer CropScience has established a dedicated Bee Ambassador Program to bring more awareness and knowledge about them to communities throughout the United States.
To foster an environment of collaboration, Bayer’s Bee Ambassador Program will integrate key topics related to honey bee management and health with the biggest issues facing agriculture. Through the program, the Ambassadors will engage at the local level with beekeepers, farmers, researchers, government officials, educators, non-government organizations (NGOs) and the general public about the value of honey bees and the challenges they face.
Bayer strongly believes supporting bee health requires ongoing collaboration and engagement to build new relationships with stakeholders and the Ambassador Program will become an integral component of Bayer’s outreach efforts.
“Our goal is to establish dialogue and to learn from others in the community,” said Jim Blome, president and CEO of Bayer CropScience North America. “Together, we can work across traditional boundaries and nurture ideas into solutions.”
Bayer’s Bee Ambassadors will promote conversation related to topics such as the latest in bee health research; product stewardship best practices; and, the role of Bayer’s newly established Bee Care Centers.
Bayer is dedicated to crop protection and is committed to environmental stewardship and sustainable agricultural practices, including the protection of beneficial insects such as honey bees. Bayer recognizes and respects the important role of pollinators in our backyards, our communities, in our crop fields and in our world. For additional information and background on other sustainability initiatives please visit here.
About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 7.255 billion (2011) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 21,000 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.
Bayer CropScience Media Hotline, 1-877-879-6162, or
Director of Communications & Bayer CropScience NA Coordinator
Tel: (919) 549-2030
Tel: (312) 552-6316
Find more information at www.bayercropscience.us.
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